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It's official, Otro Capital s the investors of the Alpine Formula 1 team, who will inject 200 million euros ($211.5m) for its international development.
The consortium is backed by multiple sportsmen such as Patrick Mahomes, Travis Kelce, Trent Alexander-Arnold, Juan Mata, Rory McIlroy, Anthony Joshua and Roger Ehrenberg, will be in charge of venturing into F1.
The idea of incorporating Otro Capital is to catapult the Renault Group brand to promote its name worldwide, whether in media, sponsorship, ticket sales, hospitality, commercial rights management, merchandising and more.
With this, this new consortium s Alpine F1's other investors, which include RedBird Capital Partners, Maximium Effort Investments, Huntsman Family and Main Street Advisors.
Athletes that are part of Otro Capital
Patrick Mahomes: Quarterback for the Kansas City Chiefs, two-time NFL MVP and two-time Super Bowl MVP.
Travis Kelce: Kansas City Chiefs tight end, eight consecutive NFL Pro Bowls and two-time Super Bowl champion.
Rory McIlroy: Four-time major golf championship winner and currently ranked No. 2 in the world. Rory invested through Symphony Ventures Capital, a partnership that s innovative companies in healthcare, technology and sports.
Anthony Joshua: Olympic gold medalist in boxing and two-time former unified heavyweight champion of the world.
Trent Alexander-Arnold: England soccer international, UEFA Champions League winner and Premier League champion with Liverpool.
Juan Mata: Professional soccer player, FIFA World Cup and UEFA European Championship winner with the Spanish national team. Former Manchester United and Chelsea legend. Co-founder of the Common Goal organization.
Roger Ehrenberg: Founder of Eberg Capital, investor in the Miami Marlins and Real Salt Lake.
What is Otro Capital and who are the celebrities that make it up?
Led by Alec Scheiner, Brent Stehlik, Niraj Shah and Isaac Halyard, it has operated and invested in the sports ecosystem for the past 25 years.
Thus, Otro Capital is a private investment firm that operates and focuses on sports, media, gaming and entertainment; and usually puts its money in under-monetized, and often undervalued, assets; and usually work hand in hand with RedBird Capital.
In addition, this consortium has the economic backing of big names, in this case, such as Patrick Mahomes, Travis Kelce and Juan Mata.