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Rihanna is once again redefining bridal style, this time through the lens of her own fashion label.
The music and fashion mogul fronts the latest campaign for Savage X Fenty's new Bridal Collection, unveiled Tuesday, offering fans a glimpse at her bold and blushing take on wedding-ready lingerie.
Rihanna reinvents bridal lingerie
Known for blending empowerment with sensuality, Rihanna sets the tone for a campaign that celebrates romance, individuality, and unapologetic confidence.
In the newly released visuals, the singer is seen posing in a retro-inspired setting, surrounded by classic wedding motifs including a tiered cake and soft pink décor.
Wearing items from the "At First Sight" set, Rihanna embraces traditional silhouettes elevated with modern touches, lace, ribbon, and subtle shimmer, hallmarks of the Savage X Fenty aesthetic.
The bridal drop features three standout collections: At First Sight, Take A Vow, and Satin Ever After.
Each offers its own take on modern bridalwear, from delicate embroidery and vintage-inspired cuts to luxurious satin robes and cozy pajama sets.
Accessories such as veils, gloves, and stockings round out the offering, along with honeymoon-ready pieces that blur the line between boudoir and bridal couture.
Beyond the visuals, the campaign continues the brand's long-standing message of inclusivity and body positivity.
Rihanna, who has played a pivotal role in changing how lingerie is marketed and worn, proves once again that these pieces are for every woman, no matter her size, background, or relationship status.
Customers can now shop the Bridal Collection on Savage X Fenty's website.
This drop follows the brand's ongoing momentum, which earlier this year included the appointment of rapper GloRilla as a cross-brand ambassador and MLB pitcher Marcus Stroman as the face of Savage X Fenty's debut men's loungewear campaign.
Rihanna's latest campaign isn't just about lingerie, it's a full celebration of self-love, style, and standing confidently at the center of your own story, veil and all.