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Kiki Iriafen is one of the biggest stars of the 2025 WNBA Draft, but before that, her career with the USC Trojans made her one of the most recognizable faces in college basketball. Thanks to her talent, her NIL (name, image, likeness) grew alongside her statistics, fueled by lucrative endorsements.
Iriafen's journey is a story of transformation, triumphs, and setbacks that defy expectations. From being an aspiring doctor to becoming a cornerstone of the USC Trojans, the star forward's path is paved with accomplishments, on and off the court.
A graduate of Harvard-Westlake High School, Iriafen initially enrolled at Stanford, but after three years with the Cardinal, she entered the transfer portal to the Trojans. The move suited the forward, whose numbers - athletic and financial - began to skyrocket.
What is Iriafen's NIL value?
The 2024-2025 NCAA season has been the best of Iriafen's career. Not only did she cement her status as a top-five WNBA draft prospect, but she also landed several endorsements that substantially boosted her bankroll.
According to Sportskeeda, between March 2024 and April 2025, Iriafen signed endorsements with CVS, Degree, Celsius Energy Drink, Chipotle, and Lifetime Cardinal. Although she signed these deals as a college player, they will undoubtedly supplement her salary as a professional player.
Iriafen's NIL is not public knowledge, but the specialized website ON3 lists her as having the seventh-highest NIL among forwards in college basketball. This ranking isn't enough to place her in the top 100 overall, but it's still a considerable figure.
Iriafen's future income
The WNBA and the Players Association are scheduled to begin negotiations for a new Collective Bargaining Agreement in the coming months. However, the salary increase the players are hoping for will take effect in 2026 and will not yet benefit the 2025 draft class.
Despite this, players like Iriafen can count on the NIL agreements they will carry from college to supplement their income. Times are changing, and shifts to the NIL will not only benefit college athletes, but also those just beginning their professional careers.
Who will Kiki Iriafen play with in the WNBA?
With the fourth overall pick in the WNBA Draft, the Washington Mystics selected Kiki Iriafen.