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As Ever, Meghan Markle knows how to make a splash, his time with a rare Lilibet cameo

Meghan rebranded her lifestyle endeavor 'American Riviera Orchard' to 'As Ever'

Meghan Markle in Abuja, Nigeria promoting the Invictus Games on...
Meghan Markle in Abuja, Nigeria promoting the Invictus Games on Saturday, May 11, 2024LAPRESSE

Meghan Markle has given a rare glimpse of her daughter, Princess Lilibet, as she introduces her latest business venture, As Ever.

The Duchess of Sussex, included a new photo of her three-year-old daughter on the official website for her rebranded lifestyle brand.

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Meghan's brand reveal

The new image of Lilibet, is set against a serene coastal backdrop and captures Meghan and Lilibet walking barefoot across a lush green field, hand in hand.

Both mother and daughter are dressed in flowing white dresses, with Lilibet's signature red locks on display-an inherited trait from her father, Prince Harry.

The reveal comes as Meghan officially introduces As Ever, a rebrand of her previously announced venture, American Riviera Orchard.

Explaining the name change, she shared her thoughts in an Instagram post.

"Last year, I thought, you know what, American Riviera, that sounds like such a great name. It's my neighborhood, it's a name for Santa Barbara,"Meghan explained.

"But it limited me to things that were just manufactured and grown in this area."

She went on to highlight a major development in her business.

"Then Netflix came on, not just as my partner in the show, but as my partner in my business, which was huge," she continued.

"So I thought about it, and I've been waiting for a moment to share a name that I had secured in 2022, and this is the moment, and it's called As Ever."

Reflecting on the brand's meaning, she shared, "As Ever essentially means as it's always been. And if you've followed me since 2014 with The Tig, you know I've always loved cooking and crafting and gardening-this is what I do. And I haven't been able to share it with you in the same way for the past few years, but now I can."

She also hinted at what's to come, teasing the launch of various lifestyle products.

"Of course, there will be fruit preserves; I think we're all clear at this point that jam is my jam," she joked.

"But there are so many more products that I just love, and now it's time to share them with you. So I just can't wait for you to see it."

Meghan and Harry have largely kept their children, Lilibet and five-year-old Prince Archie, out of the public eye since their move to California in 2020.

However, in recent weeks, the Duchess has offered rare glimpses into their family life, including a Valentine's Day tribute that featured candid moments with her children.

With As Ever officially launched, Meghan's latest project appears to be a return to her ion for lifestyle content, promising fans a glimpse into her world-this time, on her own .

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