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The official MLB Twitter pulled its Pride logo from social media on Friday and conservatives celebrated prematurely, with the league now explaining the reasoning behind switching the handle's photo.
MLB first published the LGBTQ+ logo to social media on Thursday to kick off Pride month, which is celebrated every June.
One day later, the league switched back to its original logo, leading to a wave of right-wing conservatives claiming victory over the end to "wokeness."
Conservatives have recently boycotted several brands due to outrage of "woke" marketing, which primarily targets the LGBTQ+ community.
Bud Light and Target are two of the main brands under attack by the conservative boycotts, considered to be quite effective in hurting the companies' bottom line.
MLB explains why it pulled Pride logo
Major League Baseball did not succumb to right-wing outrage. Pulling the Pride logo after June 1 was always part of the plan, according to Newsweek.
"The organization always planned to recognize the beginning of Pride Month on June 1. Friday marked Lou Gehrig Day, which is celebrated leaguewide, and MLB later updated its profile picture to reflect that 'as was the intended plan all along,'" Newsweek reported.
MLB and the LGBTQ+ community continue to make headlines in tandem. The Los Angeles Dodgers recently came under fire for awarding, withdrawing and reawarding a community hero award to a non-profit Pride group.
Toronto Blue Jays pitcher Anthony Bass was forced to apologize after sharing an Instagram Story in of boycotting Bud Light and Target.