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Caitlin Clark's sensational NCAA season with the Iowa Hawkeyes hasn't only lit up the basketball scene on show, but has had a significant impact on any venues where the 22-year-old could turn up including Minneapolis where the championship game will be held.
The Hawkeyes' star shooter shattered the NCAA points record by suring Kelsey Plum against the Michigan Wolverines and is now set to close in on two more records before the season is out.
So with fans eager to see the three-point star continue her incredible campaign, tickets have shot up in prices due to the demand and the chance to make even more money off her developing legacy.
For example, it will cost over $200 to watch the championship game on secondary markets whilst Stubhub are selling their two remaining ones for $186 each in the lower-bowl. Only 1500 tickets remained as of Tuesday, February 20 for the whole tournament too, meaning it will be a sell out.
And that price hike isn't limited to just the Target Center where the game will be held, local hotels and bedrooms have risen in response as they sense the chance to gain some valuable money.
According to Expedia, it will cost over $325 per night to stay within walking distance of the venue before taxes and the crazy thing is that Clark isn't even guaranteed to be there yet. The Hawkeyes must beat one of Ohio State and Indiana or a third, yet undecided, team.
Clark beats Shedeur Sanders
In an incredible accomplishment, Caitlin Clark's name-image-likeness value has sured Shedeur Sanders to become the overall highest NIL earned in the entire NCAA.
Sanders is a star quarterback in the men's game who is destined to be within the NFL in three years and has a NIL of $4.7m and Clark overtook him anyway, according to Front Office Sports.
"To take that spot," A.J. Perez wrote. "Clark ed Colorado quarterback Sheduer Sanders in total sales since Fanatics began selling athlete-branded college gear in 2022, one year after the Supreme Court's unanimous decision in the NCAA vs. Alston case that led to the first NIL guidelines.
"According to Fanatics, the gear that pushed Clark over the top included a T-shirt bearing the 'You break it, you own it' slogan that Nike featured on social media after Clark set the scoring record."