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Deion Sanders, known as Coach Prime, has faced a wave of criticism leading up to the 2024 football season.
From Jason Whitlock's "fragile" remark to Paul Finebaum's "irrelevant" label, the scrutiny has intensified.
On August 10th, Sanders made headlines by refusing to engage with a CBS reporter, a move sparked by the network's ranking of him as the second-worst coach in NCAA football.
Shannon Sharpe defends Deion Sanders
Shannon Sharpe, a close friend of Deion Sanders, stepped into the fray on August 11th during an episode of Nightcap.
Sharpe criticized the persistent negativity towards Sanders, referencing the contentious interaction with the CBS reporter.
"It's a new season and still this specific reporter continuously writes bad things about this program," Sharpe remarked.
His defense highlights the frustration Sanders feels with ongoing criticism, emphasizing that constant negative coverage can wear anyone down.
Adding to the controversy, Paul Finebaum, a well-known sports commentator, previously dismissed Coach Prime's potential for the 2024 season.
During the SEC Media Days, Finebaum predicted that Sanders and the Buffs would not make the playoffs, intensifying the media spotlight on Sanders.
Increased scrutiny and public interest in Deion Sanders
Despite a challenging 2023 season, the Colorado Buffaloes, under Sanders, have continued to attract significant attention.
Andy Staples of On3 has noted that the heightened focus on Sanders means that every team facing the Buffs is eager to prove themselves against Coach Prime.
The Buffaloes have maintained strong ticket sales and an increased program valuation, illustrating ongoing public interest and .
In response to the mounting criticism, Deion Sanders took to Instagram to address the situation.
"They mad because they can't figure out how you're still being blessed," Sanders posted on Twitter.
The recent CBS incident is just one of several controversies Deion Sanders has encountered this August. As the season progresses, it's clear that Sanders will continue to face both scrutiny and .