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Rivalry week in college football never fails to deliver drama, ion, and historic showdowns. As Week 14 marks the culmination of the 2024 regular season, marquee matchups like Ohio State vs. Michigan, Alabama vs. Auburn, and Clemson vs. South Carolina are set to dominate the headlines. These storied rivalries consistently draw massive crowds, with fanbases willing to spare no expense to witness history. But this year, one rivalry game has surged beyond all expectations-not just in intensity, but in ticket prices.
The Texas Longhorns and Texas A&M Aggies are reigniting their fabled rivalry for the first time since 2011. With Texas A&M's departure to the SEC over a decade ago, the series lay dormant, leaving fans longing for its return. Now, with both teams battling as SEC competitors, the stakes couldn't be higher. On Saturday night, the stage will be set at Kyle Field in College Station, and demand for tickets has reached unprecedented heights.
According to data from TickPick, the Texas vs. Texas A&M matchup is breaking records for regular-season football ticket prices across both college and the NFL. " BREAKING Texas A&M vs. Texas this Saturday is the most expensive regular season football ticket (NFL and CFB) on record," the platform reported. The current entry price is a jaw-dropping $741, with the average purchase price soaring to $1,079.
Secondary markets like StubHub show even steeper trends. By Monday afternoon, the average ticket price had climbed to $2,000, with many listings suring $1,500 for pairs of tickets. For those looking to indulge, VIP experiences have shattered expectations. At a local fundraiser, one fan shelled out $19,500 for a package that included four tickets, pre-game sideline es, and additional perks.
More than a game, a cultural phenomenon
This kind of fervor is rare, even for college football rivalries, and ESPN's College GameDay is seizing the moment. The flagship show will broadcast live from Texas A&M, bringing fans three hours of pre-game analysis and atmosphere starting at 9 a.m. ET. The spotlight on the game underscores its national significance and the massive anticipation surrounding the rivalry's revival.
Kickoff is scheduled for 7:30 p.m. ET on Saturday, with ABC carrying the broadcast. Beyond the hype, both teams are navigating high stakes in their seasons, further fueling the intensity. With Kyle Field expected to be a sea of maroon and burnt orange, the atmosphere promises to be electric.
The revival of the Texas-Texas A&M rivalry symbolizes more than a football game; it's a cultural event steeped in tradition, pride, and a bit of animosity. As prices climb toward Super Bowl territory, it's clear this clash is about more than tickets-it's about reclaiming bragging rights and etching a new chapter in one of college football's most storied rivalries.
Whether you're one of the lucky fans in attendance or watching from home, one thing is certain: Saturday night's showdown will be one for the ages.