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Olivia Dunne, who has become an icon in the NIL (Name, Image, and Likeness) space, has amassed nearly 13.5 million followers across her social media platforms, with TikTok playing a crucial role in her rise to fame. However, as rumors of a potential TikTok ban circulate, Dunne and other content creators face the uncertainty of what lies ahead for their online presence.
Before Olivia Dunne was a household name in college gymnastics, she was already becoming a star on TikTok. The platform helped launch her into the public eye long before her impressive athletic career took center stage.
Her success on TikTok is attributed to her engaging and relatable content, from gymnastic routines to lifestyle videos and brand collaborations.
TikTok's algorithm has played a key role in helping her reach millions of s, which has translated into massive brand deals and opportunities within the NIL space. In fact, Dunne's estimated earnings from social media posts range from $31,900 to $43,000 per post, according to Betsperts.
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The TikTok ban rumors
Despite TikTok's dominance in setting trends and capturing the attention of millions of s, the app is facing significant challenges in the US Government. With the US Supreme Court considering a ruling that could force the sale of TikTok's US arm, rumors of a ban have been spreading.
The potential ban has gained traction as the January 19 deadline approaches, with legal experts such as Noel Francisco predicting that the shutdown could occur around this time.
"On January 19th, as I understand it, we shut down. It is possible that come January 20th, 21st, or 22nd, we might be in a different world," said Francisco, further intensifying the uncertainty surrounding the platform's future.
The TikTok ban is not a new issue, as the platform faced similar threats during the Donald Trump istration.
However, this time, the situation appears more serious, especially with a lower court upholding the ruling for the ban last month. Although s may find workarounds to access the app, the loss of easy access to TikTok would create significant barriers for both content creators and s.