- NFL. Deion Sanders was furious after every team ed on Shedeur Sanders in round 1
- NCAA. Tom Brady, Travis Kelce, and Brock Purdy give Deion Sanders hope of seeing Shedeur Sanders where he wants him to be
The 2025 NFL Draft has been full of twists and turns, but nothing compares to the breathtaking slide of Shedeur Sanders. Once hyped as a potential No. 1 overall pick - or at least a first-round lock - the former Colorado quarterback found himself still waiting after 70 picks and more than four hours of draft coverage. By the end of Day 2, Sanders, arguably the most highly touted prospect, had no team to call his own. It's one of the steepest high-profile drops in recent draft memory, and as Day 3 looms, the question remains: What happened? In his final college season, Sanders lit up the stat sheet with 4,134 ing yards (fourth in the NCAA), 37 touchdowns (trailing only top pick Cam Ward), and led the Buffaloes to a nine-win season-their best in a decade. Still, teams have shied away.
Some whisper it's the shadow of his father, Deion Sanders, and the nonstop media attention that comes with the family. Others wonder if Shedeur's talent isn't what it seems. Either way, as his draft stock plummets, his apparel brand scores a massive win.
Legendary Clothing Brand Shines Bright in Draft Darkness
Even as Shedeur's NFL hopes took a hit, his off-the-field hustle made headlines. His clothing line, Legendary, got a huge boost thanks to the draft spotlight. Every time the cameras panned to him - his logo proudly displayed in his custom draft setup - his brand got a free plug. According to Apex Marketing, a company that tracks sports branding and sponsorships, Legendary gained more than $430,000 in exposure value from draft weekend alone. The longer Sanders waited, the more airtime his logo snagged, turning a difficult moment into a marketing goldmine.
Aura: Shedeur Sanders is wearing a MASSIVE chain worth well over $100K for tonights draft.
? Dov Kleiman (@NFL_DovKleiman) April 24, 2025
pic.twitter.com/Yd42UuGcCc
Sure, slipping out of the top rounds could've cost him millions in contract money, but this unexpected twist gave his brand a boost that could've cost a fortune to buy. It's proof that in today's world of athlete entrepreneurship, a setback on the field can still mean big business off it.
What Lies Ahead for Shedeur Sanders?
As Day 3 of the draft approaches, Sanders' next chapter is anyone's guess. Once pegged as a first-round talent and an early favorite to be the top quarterback taken, he's now staring at being the sixth QB taken - or maybe even later. Teams like the Cleveland Browns and Pittsburgh Steelers, both in need of quarterback help, ed on him repeatedly (Cleveland with four picks, Pittsburgh with five).
It's a tough fall for a guy who rewrote Colorado's record books. Some scouts now peg him as a backup-level player, and the constant buzz-his father's outspoken interviews, the endless spotlight-may be too much baggage for teams to handle. But late-round picks have become legends before: Tom Brady, Brock Purdy, and the Kelce brothers all overcame draft-day snubs. If Sanders lands with a team that believes in his arm and grit, he could still have one hell of a career.