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Bill Belichick, the legendary former New England Patriots head coach, has faced his share of pressure on the football field, but it was his uncomfortable interview on CBS Sunday Morning that had celebrities and fans squirming this past weekend.
Ahead of the release of his new book, The Art of Winning: Lessons from a Life in Football, the 73-year-old Belichick sat down with CBS's Tony Dokoupil.
However, the interview took an awkward turn once the subject of Belichick's 24-year-old girlfriend, Jordon Hudson, came up. Hudson, described by Dokoupil as a "constant presence" throughout the interview, abruptly cut off the conversation when questions about how they met surfaced.
"We're not talking about this," Hudson interjected, drawing immediate attention from viewers and the media alike.
Celebrities call for a "rescue" after Belichick's cringe-worthy moment
The reactions from the sports world and media personalities were swift and intense. ESPN host Peter Burns joked that it seemed like Belichick might be trapped.
"I've watched this at least 20 times and I keep coming back to the same conclusion," Burns said. "We need to save that man."
British broadcaster Piers Morgan didn't hold back either, labeling the moment "utterly excruciating," before adding: "Mr Belichick needs a family or friend intervention asap."
Former ESPN host Jemele Hill also weighed in, drawing a biting parallel to Belichick's football past.
"A 24 year old seems to have more influence over Bill Belichick than Tom Brady. Cold game," she remarked.
According to Hudson's social media posts and reports by TMZ, she and Belichick first met on a flight from Boston to Florida in 2021, bonding over a discussion about Hudson's philosophy project. At the time of their meeting, Hudson was just 20 and Belichick was 68.