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Jordon Hudson, the 24-year-old girlfriend of NFL legend Bill Belichick, is making headlines once again-this time for her reported antics on the set of a high-budget commercial shoot.
According to sports journalist Pablo Torre, Hudson tried to force her way into a "seven-figure scripted commercial" for Underdog Fantasy that was originally intended to feature only Belichick.
Speaking on his podcast, Pablo Torre Finds Out, the reporter claimed Hudson unexpectedly appeared on set and began lobbying for a role that hadn't been planned or approved. Torre said she pitched the idea that the commercial could double as the couple's "hard launch" to the public, despite filming already being complete.
"She told everyone to hold on while she figured it out," Torre said.
"She left and came back wearing a yellow polka-dot bikini and a sun hat."
Was the camera even turned on?
With filming already wrapped, the production crew faced an unusual dilemma. Hudson was reportedly insistent about being included, and Belichick went along with her suggestions. To manage the situation without confrontation, the crew allegedly pretended to film her-keeping the cameras off while letting her believe they were capturing her performance.
Podcast co-host Katie Nolan likened the tactic to handing a child a video game controller that isn't plugged in.
"The crew had to figure out, 'What the fu** do we do?'" Torre recounted.
"The actual filming had wrapped, so what they did was 'film something,' although one source told me the camera might not have even been on."
This incident is just the latest in a string of controversies involving Hudson, who has become an increasingly visible and polarizing figure in Belichick's orbit. She gained attention earlier in the year for an awkward CBS Sunday Morning interview in which she shut down a question about their relationship, reportedly storming off set and delaying production.
In recent weeks, reports have also suggested that Hudson played a role in derailing Belichick's episode of HBO's Hard Knocks and that she pushed for a cameo in his Super Bowl commercial for Dunkin' Donuts. One source even described her as being "handed" control over Belichick's personal brand, calling her the unofficial "CEO of Belichick Inc."
Amid the public scrutiny, Belichick-now the head coach at the University of North Carolina-has found himself at the center of unwanted attention. Torre previously claimed that Hudson had been banned from UNC football facilities, a claim the university quickly denied in a statement.
"While Jordon Hudson is not an employee at the University or Carolina Athletics, she is welcome to the Carolina Football facilities," the school stated.
As the saga continues to unfold, questions remain about how Hudson's presence may be impacting Belichick's public image-and whether his inner circle sees her influence as a growing concern.