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Deion Sanders didn't need a press conference to send a message-he just hit "repost."
This week, Coach Prime resurfaced a months-old interview clip on Instagram with a not-so-subtle reminder for anyone still wondering about his future at Colorado: "I told you I wasn't going nowhere. I don't know why y'all didn't believe me."
It's the kind of thing only Deion Sanders could pull off. After a whirlwind winter of NFL rumors-including buzz around the Dallas Cowboys' coaching vacancy-Sanders is locking in, not checking out. Colorado made it official in March, extending Sanders with a five-year, $54 million deal. That's on top of a personal net worth estimated at $60 million, per Celebrity Net Worth.
And now, just weeks out from the 2025 college football season, he's putting any lingering speculation to rest-again.
Coach Prime Stays Put While the Buffaloes Reset
When Jerry Jones parted ways with Mike McCarthy, media outlets including CBS Sports floated Sanders as a compelling option to return to Dallas, where he became a legend as a Cowboys cornerback. But the job ultimately went to longtime NFL assistant Brian Schottenheimer. Behind the scenes, Sanders was focused on something else entirely-solidifying Colorado's future.
According to Sanders, the new deal took time not because of indecision, but priorities. "We had to handle the kids' NILs. We had to get my coaches taken care of," he said in the same interview. "Then it was my turn."
Sanders enters his third full season in Boulder with a drastically different roster. Standouts like Travis Hunter, Shedeur Sanders, LaJohntay Wester, and Shilo Sanders have all left for the NFL. Rebuilding is underway. Kaidon Salter and Julian Lewis headline the quarterback competition, and the Buffaloes have leaned heavily on both the transfer portal and high school recruiting to retool.
There's no question this will be a new-look Colorado team. But their leader remains the same-and he's still all-in. "This is more than football," Sanders said in the clip. "We're building something."