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When Olivia Dunne says "let the games begin," she means it. The LSU gymnastics star and social media powerhouse just pulled off one of the most creative fan interactions we've seen in a while. In honor of landing her first ever Sports Illustrated cover, Livvy kicked off a wild treasure hunt through the streets of New York City.
In a playful video shared to her Instagram, Dunne explained the plan: she would personally sign 10 copies of her Sports Illustrated Swimsuit Edition and hide them throughout the city. One by one, she posted short clips of herself dropping the signed magazines in discreet spots on benches, by flower pots, on random street corners. The only catch? Fans had to act fast before someone else claimed them.
"I have the magazines right here," before g them on camera and heading out to scatter them around the city. Each time she leaves a magazine behind, she films a quick Instagram story showing the location, practically daring her fans to find it first.
Fans go on a hunt for Livvy's hidden magazines in New York
The whole thing feels like a perfect mix of New York chaos, influencer creativity, and genuine fan engagement. People weren't just scrolling, they were out there hunting. And yes, one by one, fans started tagging her after finding the magazines.
For Dunne, who's built a massive following through a mix of athletic talent and online savvy, this wasn't just a promo stunt. It was personal. She's clearly proud of the Sports Illustrated milestone, and instead of keeping the spotlight all to herself, she turned it into a shared celebration with the people who helped get her there.
Olivia knows how to grab attention. But more than that, she knows how to show love to her fans. Being on the cover of Sports Illustrated is a huge deal, and instead of just celebrating it for herself, she turned it into something everyone could enjoy. That says a lot about who she is beyond the spotlight.
With some of the biggest NIL deals in college sports, Livvy has built a brand that blends gymnastics, modeling, and smart social media strategy. But what really sets her apart is how she keeps things fun and personal. Hiding signed magazines around New York wasn't just about promotion, it was her way of saying thank you, one surprise at a time.