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Nick Saban and Bill Belichick are known not only for their coaching prowess but also for their long-standing skepticism toward the media. Both coaches spent decades at the pinnacle of their profession, often expressing disdain for what they viewed as excessive media attention and speculation.
Now, in a surprising shift, the two have become prominent figures in the very media they once distanced themselves from-cashing in on lucrative opportunities but entering unfamiliar territory that could challenge their long-established personas.
For years, Saban, Alabama's head coach, would famously refer to overhyped media coverage as "rat poison," emphasizing how media narratives could harm team focus.
Similarly, Belichick, who led the New England Patriots to multiple Super Bowl victories, became infamous for his terse interactions with reporters, often offering one-word answers in post-game press conferences. His reluctance to engage beyond the football field was well-known, and he wore his disdain for media coverage like a badge of honor.
However, recent developments show both coaches making a significant pivot. Saban has now taken on the role of an analyst for ESPN, showcasing a softer, more media-friendly side to his persona.
Meanwhile, Belichick has jumped headfirst into media work, appearing regularly on platforms like The Pat McAfee Show and ESPN's Monday Night Football broadcasts with Peyton and Eli Manning.
This shift has generated buzz, as Belichick is reportedly earning up to $10 million for his media ventures alone.
Belichick's jobs this season
Belichick has a packed schedule this season with various media roles. He'll be a strategic advisor for The 33rd Team, appear weekly on The Pat McAfee Show, and Peyton and Eli Manning for their ManningCast during the first half of games.
He will team up with Peyton Manning for a weekly Friday show analyzing Monday Night Football matchups. He'll also serve as an analyst on Inside the NFL alongside Ryan Clark, Chad Johnson and Chris Long, and host his own football show with Underdog Fantasy.