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The San Francisco 49ers'season finale against the Arizona Cardinals may not have carried playoff implications, but it still managed to create a buzz-off the field. Fullback Kyle Juszczykand tight end George Kittle turned heads as they walked onto the turf sporting custom jackets from Off Season, the new apparel brand launched by Kyle's wife, Kristin Juszczyk. The vibrant red jackets featured bold numbers-Juszczyk wore "85,"while Kittle donned "4"-giving fans a glimpse of the unisex line Kristin is set to officially launch this week.
Inspired by Kristin's DIY game-day fashion creations, Off Season is debuting with puffers, vests, jackets, and coats, initially representing five NFL teams: the 49ers, Chiefs, Lions, Bills, and Eagles. Partnering with Emma Grede, the NFL Players Association, and Fanatics, Kristin aims to redefine fan apparel with her high-quality, fashionable designs.
Kristin shared her journey on Instagram, contrasting her earliest game-day creation with her polished new line. In a heartfelt post, she reflected on her humble beginnings, showing a red-carpet look from 2020 alongside the sleek vest and jacket designs now featured in her collection. "I used to be embarrassed of that piece, but now I cherish it," she wrote. "If you aren't scared of your dreams, they're too small!"
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Kristin Juszczyk's breakout moment and the launch of Off Season
Her rise to prominence gained momentum last year when Taylor Swift was spotted wearing a custom puffer jacket Kristin designed for the Chiefs-Dolphins wild-card game. That pivotal moment catapulted Kristin into the spotlight, paving the way for her current venture.
Launching on Tuesday, Off Season promises to bring sophistication to NFL fan gear. Kristin's collaboration with industry heavyweights like Emma Grede, known for her work with Good American and Skims, underscores the brand's commitment to quality and style.
With the official launch of Off Season slated for January 7, fans and fashion enthusiasts alike are eager to see how the brand reimagines sports apparel. As Kristin herself put it, "These jackets are truly the BEST quality, and I'm so proud of how they came out."