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Usher's recent Super Bowl halftime performance has proven to be a game-changer for his brand, catapulting him into the spotlight and paving the way for substantial earnings. Despite the absence of direct payment from the NFL for his performance, Usher's exposure during the halftime spectacle, featuring a lineup of notable collaborators, has been priceless.
While the league covers production costs, the platform provided by the halftime show often translates into a significant boost in album sales and overall visibility for artists.
Boost in brand image
According to estimates from Apex Marketing Group, Usher garnered an astounding $52,479,822 worth of exposure from his halftime performance and pregame interview with CBS. This calculation takes into his reach across various media platforms, highlighting the immense value generated by his appearance.
Capitalizing on the momentum, Usher swiftly announced new tour dates and released a highly anticipated album, his first in several years. Sports business expert Joe Pompliano observed a staggering 550 percent surge in Usher's Spotify streams and a notable 40 percent increase in concert ticket prices following his Super Bowl showcase.
Furthermore, the opportunity to share the stage with Alicia Keys added an extra layer of fulfillment and joy to Usher's Super Bowl experience, further solidifying the success and impact of his halftime performance.