- Super Bowl. Does Patrick Mahomes approve of Travis Kelce's relationship with Taylor Swift? Chiefs QB reveals all ahead of Super Bowl LIX
- Super Bowl. Donald Trump to make history at Super Bowl LIX: Unprecedented Presidential appearance spurs massive security operation
For the first time in four years, the NFL has decided to remove the "End Racism" messages from the Super Bowl end zones.
The Kansas City Chiefs and Philadelphia Eagles will face off in the Super Bowl on Sunday, February 11, 2025, at the Caesars Superdome in New Orleans, and this will mark the first time since 2021 that the "End Racism" slogan won't be present on the field.
Instead of the "End Racism" messaging, the NFL has chosen to display "Choose Love" and "It Takes All of Us" on the end zones.
Donald Trump will be in attendance at Super Bowl LIX
This change comes amid a politically charged atmosphere, with President Donald Trump expected to attend the game.
Super Bowl LIX Special: Everything you need to know about Eagles vs Chiefs
Related:
- Super Bowl 2025: date, time, halftime show and everything you need to know
- Where to watch the 2025 Super Bowl? TV channel and streaming where you can watch the game
- Super Bowl 2025 Halftime Show: Everything you need to know about Kendrick Lamar's show
- Super Bowl Winners List: All the teams that have won the Super Bowl by year
- Gatorade Color Super Bowl: Odds, history and more about the traditional Gatorade bath
Since his return to the White House, Trump has been vocal in criticizing Diversity, Equity, and Inclusion (DEI) programs, calling them "discrimination" and advocating for a "merit-based" approach to hiring. Some have speculated that the NFL's decision to alter the end zone messages could be seen as a response to this political climate.
Despite the change, NFL Commissioner Roger Goodell reaffirmed the league's commitment to diversity.
"We got into diversity efforts because we felt it was the right thing for the National Football League," Goodell said.
"We're going to continue towards that because we've not only convinced ourselves, I think we've proven ourselves that it does make the NFL better."
NFL spokesperson Brian McCarthy explained that the switch to "Choose Love" and "It Takes All of Us" was made to reflect the recent national tragedies, including the New Orleans terror attack and the Los Angeles wildfires. He stated that these messages were meant to serve as a source of inspiration during difficult times for the country.
The NFL's diversity efforts began with the "Inspire Change" platform launched in 2018, and the inclusion of messages like "End Racism" in end zones started in 2020 as part of the league's ongoing push for greater inclusion. The "End Racism" slogan had been part of Super Bowl end zones since 2021, following the murder of George Floyd and the nationwide protests against police brutality.
While this year's decision to change the messaging has sparked discussions, it appears the NFL is adapting its approach to align with the current political and social climate while continuing its broader diversity and inclusion initiatives.