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Playboy's iconic Super Bowl party made a triumphant return this year, bringing back the glamour, exclusivity, and star-studded appeal that made it legendary. The highlight of the night? The grand unveiling of Gillian Nation as the 2025 Playmate of the Year, a title that has celebrated beauty, confidence, and timeless allure since 1960.
Nation, a 27-year-old model with a background as unique as her stunning looks, arrived at the Big Game Weekend party in New Orleans wearing a jaw-dropping $10 million diamond-studded Playboy Bunny costume. The one-of-a-kind piece was designed and handcrafted by Kali Hawk, founder and creative director of H.CROWNE, making it one of the most extravagant outfits in the brand's history.
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From small-town Montana to the Playboy spotlight
Raised on a remote farm in Montana, Nation's upbringing was far from the fast-paced world of fashion and entertainment. Homeschooled and surrounded by nature, she developed a deep sense of creativity, independence, and adventure-qualities that Playboy says make her the perfect choice for this year's prestigious title.
Now based in Los Angeles, Nation has built an impressive modeling career, working with renowned global brands like GUESS and CoverGirl. She has also graced the covers of Playboy Mexico and Treats, cementing her status as a rising star in the industry. Despite her glamorous career, she still finds solace in playing the piano and journaling, staying grounded amid the whirlwind of fame.
Playboy's latest print edition, featuring Nation as the Playmate of the Year, hits Barnes & Noble newsstands nationwide on February 10, 2025, and is also available for online orders.
A new era for Playboy
As Playboy returns to print, it marks the beginning of a new chapter for the brand, blending its rich legacy with a modern vision of empowered femininity. Nation's selection represents this evolution, embodying the confidence and elegance that have defined the brand for over 70 years.
With Playboy products and content available in approximately 180 countries, the brand continues to shape culture, champion freedom of expression, and create unforgettable experiences, like its legendary Super Bowl party, which proved once again why it remains one of the most anticipated events of the year.