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YouTube Shorts, like Instagram Reels or TikToks, are the order of the day. In a society that prefers content in small doses of twenty or thirty seconds, these types of publications are the most acclaimed.
And of course, shorts involving the big content creators work great. This is the case with MrBeast, but also with some Spanish streamers such as Ibai, Rubius... It could be argued that fan s that take content to make short videos 'steal' those videos, but there are content creators like MrBeast who encourage it.
MrBeast asks followers to 'steal' from him
This is not the first time we have seen how MrBeast is a different kind of content creator. The YouTuber has made a fortune from his YouTube videos and is currently one of the most well-known internet personalities in the world.
Videos with impossible games and giveaways in which participants win thousands and thousands of dollars, spectacular gifts, humanitarian aid... He has done it all on his YouTube channel, and now he has also started a series, Beast Games, on Amazon.
But he knows the importance of continuing to grow both in popularity and in making his name known to everyone. That is why he has not shown any reluctance to let people 'steal' his content and create a 'shorts' channel. This is what he said on X.
When this 'problem' was published by another content creator, MrBeast confirmed it, and later explained why: "I especially like it in Beast Games: it gives them attention and easy playbacks, and at the same time makes the program better known."
Rubius 'annoyed' by fans re-ing his content
Another point of view on a similar topic is that of Rubius, one of the biggest streamers in Spain. The content creator indicated a few days ago that he did not think it was right for some fans to re- his live show almost in its entirety, with few cuts, encouraging, however, to make videos of highlights.
The reason? The videos that these followers usually make are very similar to those that Rubius himself s to his YouTube channel, but with less work behind them, and without the 'care' that the creator himself puts into it. That's why he is annoyed that they make content that he usually does himself with his own live shows.