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Even though this debate of who is the greatest UFC fighter of all time is definitely divided, UFC CEO Dana White doesn't want to hear a peep from anybody who thinks differently than he does. White has been hyping up Jon Jones as the best pound-for-pound fighter of all time and the current pound-for-pound. For Dana, Jones is both of those distinctions. In order to prove he means what he says, the UFC head honcho actually did something unexpected that surprised more than one. It allhappened during this week's Dana White Contender Series that run on ESPN, the event where the UFC CEO gives new contract to talents that are coming up in the company. He is always present and he can be pretty ruthless against contenders sometimes.
Dana White runs Jon Jones ad on the Dana White Contender Series
In order to appease critics, Dana White did what nobody expected him to do in the most unapollogetic way possible. As a response to everybody who doesn't like his pound-for-pound take, White just ran a promo ad just hyping up Jon Jones with all of his accomplishments. He doesn't care that people are calling him out and saying Jon Jones is not even the best heavyweight unless he defeats Tom Aspinall. For Dana, there is no contest to who is the absolute best and Jones does have the stats to back him up. A total of 15 title defenses in his entie career, that's a record.
Also, Jon Jones remains undefeated in the UFC and that is also a record nobody has at the moment. Only Khabib Nurmagomedov has a record better than what Jon Jones has, only his record is currently 29-0 against Jones' 27-1. The difference between these two is that Khabib did not defend his title 15 straight times. But those who disagree will tell you the Georges St. Pierre is the best ever and that the current pound-for-pound in the UFC is Islam Makhachev. Dana disagrees on both, naturally. And he is using his power to insert his idea into the zeitgeist for everybody to accept is as a fact. It's his company, after all.