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There is no secret that the Colorado Buffaloes program has received a boost in al senses after Deion Sanders came to be the head coach, all this along with the fact that many student-athletes were on the transfer portal just to get a shot at being a part of the team and it has happened.
All this has provided the school with a $200+ million in revenue for them to spend on facilities or other areas. Deion Sanders has recently mentioned that his show "Coach Prime" on Barstool Sports has been picked up by Amazon for a second season and this is very important to him, as he feel the show itself has been bringing him closer to his fans.
With that said, Colorado is benefiting from many of the profit that Deion Sanders is generating, however not everything is as the school wants, even if they are engaging in these activities on their own and being a part of the whole thing.
A contract is in place
According to reports, Deion Sanders' business manager, Constance Schwartz-Morini just signed a new deal with the University but there is something extra in a clause that is worthy of analysis.
The contract has a very specific mention on some lines. "CU needs Sanders' prior written consent to 'create its own short-form, non-serialized audiovisual content'". This of course does not only apply to him, but also to both of his kids who are playing in the football program.
There is a huge possibility that Deion Sanders wants to keep the major parts of his program saved up for the show that will be on Amazon. The new episodes will aim toward showing what is going to happen with the Buffaloes during the 2024 season and how they can improve. This would help Deion's number would try to "merge" his show and his activities with the team.