CLEVELAND BROWNS
Cleveland Browns

Shedeur Sanders gains an edge as Roger Goodell opens NFL doors to Deion Sanders Jr. for exclusive coverage by "Well Off Media"

Both Sanders arrived to the NFL on the third day of the draft, Shedeur via draft and Shilo undrafted

Shilo (left) training with the Buccaneers, NFL commissioner Roger...
Shilo (left) training with the Buccaneers, NFL commissioner Roger Goodell and Shedeur (right) training with the BrownsAP

Shedeur Sanders, the more prominent of Deion Sanders kids, is currently competing for the starting quarterback position with the Cleveland Browns. Meanwhile, his brother, Shilo Sanders, ed the Tampa Bay Buccaneers as an undrafted free agent after the 2025 NFL Draft concluded. Their half-brother, Deion Sanders Jr., also known as Bucky, did not make his mark in football, but he has carved out a niche with his "Well Off Media" platform. Initially focusing on his family's journey at Jackson State and Colorado, Bucky now has a prime opportunity to produce NFL content thanks to his close ties with Shedeur and Shilo. Shedeur's popularity has notably boosted the Browns' profile, drawing significant attention to the team and his performances.

Deion Sanders Jr. Gains Unprecedented NFL Access

Deion Sanders Jr., has played a key role in documenting the Sanders family's football journey, giving fans an inside look. His dedication to Well Off Media has not gone unnoticed, particularly by NFL Commissioner Roger Goodell. During a recent live stream from the family's lavish Dallas estate, Bucky revealed that Goodell had granted him permission to record within the NFL-a rare privilege, given the league's usual restrictions on media access.

This approval is a testament to Bucky's ability to captivate audiences with his unparalleled insights into the Sanders' world, from their days at the University of Colorado to their current NFL endeavors. Goodell was impressed enough by Bucky's content, which includes behind-the-scenes footage and personal anecdotes, to allow this access, recognizing its potential to enhance the NFL's appeal.

Bucky plans to begin his NFL coverage in July during training camp with the Cleveland Browns, where he will document Shedeur. He will then extend his coverage to other locations, including Tennessee with Cam Ward, Tampa Bay with Shilo, and Jacksonville with Travis Hunter, reflecting the broad network he has cultivated.

There was a video on his YouTube channel that, for some reason, is now unavailable. Could it be that Commissioner Goodell did not like the news being exposed in this way? In any case, it's great that Sander Jr. ed his brothers and friends by making the video.

Implications for the Sanders Brothers and the NFL

This development is a game-changer for Sanders Jr., who now has a platform to further elevate his media presence, but it also has significant implications for Shedeur and Shilo. Shedeur, already a focal point for the Browns, will benefit from the increased visibility and narrative depth that Bucky's coverage can provide. This could potentially influence public perception and team dynamics. Though less in the spotlight, Shilo will also benefit from this exposure, as Bucky's work could spotlight his journey and contributions to the Buccaneers.

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