NCAA
NCAA

Deion Sanders bets on iconic status over spending as Colorado coach leaves huge amount of recruiting funds unused

Sanders has two seasons in Colorado and hopes third time's the charm with playoff berth

Colorado head coach Deion Sanders responds to questions during a news...
Colorado head coach Deion Sanders responds to questions during a news conferenceAP

The last two seasons under Deion Sanders marked a dramatic turnaround for the Colorado Buffaloes. After winning just one game in 2022, the Buffaloes improved to four wins in Sanders' first season in 2023 before collapsing down the stretch, losing their final six games and eight of their last nine. Last season, however, Sanders took the program to new heights, securing nine wins and finishing 25th in the final AP poll. The campaign, highlighted by Heisman Trophy winnerTravis Hunter, was Colorado's best in nearly a decade. The season ended in heartbreak, however, as a crushing 36-14 loss to BYU in the Alamo Bowl extended the program's 21-year drought without a bowl game victory. Despite the setback, Sanders has redefined Colorado football, making the Buffaloes one of the most talked-about programs in the country.

Sanders Avoids the Recruiting Trail

"I don't go to nobody's school or nobody's house," Sanders once said about high school recruiting. In an era where head coaches go to great lengths to court high school prospects, Coach Prime has bucked the trend by refusing to personally visit recruits for two consecutive cycles. Still, his approach is evolving.

Sanders famously landed Travis Hunter - the nation's No. 1 overall recruit - at Jackson State without ever setting foot on his high school campus. It was a shocking coup that cemented Sanders' reputation as a recruiting powerhouse. Now in his sixth year as a college coach and third season at Colorado, Sanders has embraced a more traditional model. The Buffaloes' 2025 class is 45% high school recruits (14 players) and 55% transfers (17 players). This is a stark contrast to his previous high-turnover strategy, where he brought in 73 new players in 2023, with only 28% coming from the high school ranks. In 2024, that number dropped even further to 21.8%.

Despite his reluctance to hit the road, Sanders remains an influential recruiter. He frequently FaceTimes prospects, using his iconic status to win over both players and their families. While some coaches, like Bill Belichick, opt for a more hands-on approach - traveling extensively and meeting recruits in person - Sanders' strategy relies on brand power and digital engagement. Colorado spent $943,504 on recruiting in 2024, but Sanders left a $200,000 budget for private air travel untouched, signaling his confidence in a different approach. His recruiting shift is already paying off, with Colorado landing six four-star high school prospects for 2025 - more than any other Big 12 program except Texas Tech.

Colorado's Life After Shedeur Sanders and Travis Hunter

The 2025 season will be a pivotal one for Sanders, as it will be his first as a college head coach without his son, star quarterback Shedeur Sanders, or defensive ace Travis Hunter. As Colorado transitions into this new era, the Buffaloes are actively pursuing top talent, including Keisean Henderson, a 6-foot-3 standout who could be a game-changer for the program. Meanwhile, the team's quarterback situation remains uncertain. Julian "JuJu" Lewis was once seen as Shedeur's successor, but with the arrival of Kaidon Salter, his future with the Buffaloes is in doubt.

Beyond the offense, Sanders will have to address Colorado's biggest weakness - its defense. The Buffaloes struggled mightily on that side of the ball last season, and with Hunter and Shilo Sanders gone, reinforcements are desperately needed. To help rebuild the team, Sanders has turned to another NFL legend, hiring Hall of Famer Marshall Faulk as the new running backs coach. Faulk s Warren Sapp on a staff filled with former elite pros, signaling Sanders' commitment to building a winning culture. As the Buffaloes prepare for a season-opening stretch against Georgia Tech and Delaware, all eyes will be on Sanders to see if his unconventional methods can take Colorado to the next level.

NCAADeion Sanders' bold move for 5-star Quarterback could shake up Colorado's future and Julian Lewis' plans
NCAAMatt Barnes' heartwarming reaction to Deion Sanders' touching tribute to his mother
NCAAShilo Sanders still eying NFL Draft after setbacks and Combine snub