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Even in retirement, Tom Brady knows how to make a statement-and not just in the commentary booth. Hours before making his Fox Sports debut at Super Bowl LIX, the seven-time champion handed his 15-year-old son, Benjamin, a surprise that left him speechless: a $3 million diamond watch.
The moment, caught on video and shared on Brady's YouTube channel, felt like a scene straight out of a luxury ad. "Alright, Benny, close your eyes and put your wrist out. Don't look,"Brady said, carefully placing the Jacob & Co. Billionaire Mini Ashoka on his son's wrist. When Benjamin finally opened his eyes, his reaction said it all: "Woah! Yo!"
And for good reason. This isn't just any watch-it's a limited edition with 100 carats of diamonds, and only 18 of them exist in the world. The gift set the tone for Brady's Super Bowl weekend, which turned into a showcase of high-end timepieces.
While Benjamin rocked his new watch, Brady himself switched between two statement pieces. Before kickoff, he was seen tossing a football with Rob Gronkowski while wearing the same Billionaire Mini Ashoka. But during the game, he upped the ante, sporting a Jacob & Co. Caviar Tourbillon in Yellow Sapphires, worth a cool $740,000.
Dad tax? Brady's son gets a $3M watch... for a little bit
The event also featured a family moment, with Brady FaceTiming his 17-year-old son, Jack, who was back in New York. While Jack couldn't make it to New Orleans, he was still part of the action-though it's unclear if he got his own luxury watch.
Brady's shift from player to broadcaster was smooth, but he's clearly not leaving behind the opulence that defined parts of his NFL career. His Fox debut was polished and confident, but let's be honest-the watches stole the show.
As for Benjamin, he might have the most impressive wrist candy of any 15-year-old on the planet. Whether or not he'll actually get to keep it? Well, that's a different story. Before heading to the stadium, Brady was spotted putting the watch back on himself.